Is there a more functional and flavorful meal companion than salt?

The problem is... Not all salt is created equal. 

Most store bought salt or seasoning blends are loaded with bottom-of-the-barrel sodium chloride, stale low-grade herbs and spices, and even preservatives and nitrates!

So, how do we power our lifestyle with the healthy benefits of one of natures' super-compounds, when we're being lied to on the store shelves?

We have the answer to that dilemma. Welcome, Keto Rubs' first blend: "FYR SALT".

Over four years in the making, a pet-project by two human performance veterans, FYR SALT is powered by simple, real, and pure ingredients with human optimization in mind.

How can healthy food tastethis good? Let FYR Salt take your high-fat, low-carb meal from basic tobangin' by adding a complex multi-level flavor experience.

Keto Diet Support

Keto Rubs products are developed to help optimize and boost your ketogenic diet success.

FYR SALT is American Made, Natural and Unrefined, Designed for Keto

While consuming a ketogenic diet, an increased sodium intake may help you feel more energetic, help you stay hydrated, and help you beat-out the dreaded "keto flu". FYR Salt contains the most-premium salt available - an unrefined light-pink salt mined from an ancient ocean deposit right here in the United States called Real Salt ®*. Additionally, each serving contains 60+ natural trace minerals blended with Habanero pepper and Dark Chili’s to not only optimize flavor but also metabolism, with function in mind.

At the point of the spear, Keto Rubs FYR SALT features a prized unrefined ingredient known as Real Salt ® that is local, all-natural, free of micro-plastics, impurities, and chemical aftertaste found in other sea salts.

When consuming a ketogenic diet, an increased sodium intake may help you feel more energetic, help you stay hydrated, and help you beat-out the dreaded "keto flu". FYR Salt contains the most-premium salt available - an unrefined light-pink salt mined from an ancient ocean deposit right here in the United States.

The peppers we’ve utilized in FYR SALT formula contain an amazing compound known as "capsaicin". Capsaicin has been used in medicinal practices for the past 9,000 years. What we know of capsaicin; lowers blood pressure, positively impacts cardiovascular, reduces inflammation, reduces plasma levels of glucose, insulin, and triglycerides as well as LDL. Capsaicin is also being studied and has found to have anti-cancer/anti-tumor activity, inducing autophagy, inhibited growth and induced apoptosis!

FYR SALT gives your meals a “thermogenic 1-2 punch”. Capsaicin provides flavorful heat to your food and also your body. Emerging research shows capsaicin as a compound in a group along with other dietary polyphenols that show positive effects on fat browning, which persuades converting of White Adipose Tissue or less active white fat to more thermogenically active BAT or brown adipose tissue, the “fat eater”.

Capsaicin also helps increase metabolism during your feeding as well as after you’re done eating your meal. One study showed consumption of capsaicin with meals promoted fat oxidation and activating thermogenesis by increasing energy expenditure, these are ideal effects to ensure on a ketogenic or high-fat low-carb (HFLC) diet, this also benefits fasting protocols.

 "Natural salt is key to alkalizing, detoxifying, and rejuvenating your whole body."

What is NOT contained in FYR SALT:
✔ NO Dairy
✔ NO Gluten
✔ NO Emulsifiers
✔ NO Soy Lecithin
✔ NO Palm Oil
✔ NO Refined Sugar
✔ NO Cane Sugar
✔ NO Sugar Alcohols